The lead generation real estate is being categorized in two parts: Inbound Marketing and Outbound Marketing. Inbound Marketing consists of the strategies that eventually attract people towards the business through delivering the related incentives and content. This is one of the examples of how the modern marketing in the online world works. Outbound Marketing consists of the right knowledge to target audience inclusive of the potential clients and their needs. The activities that fall under outbound marketing are email marketing, telemarketing etc.
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